Daily life

Vietnamese Culture: 15 Things to Know Before Moving to Vietnam

By Jérémie Chiari24 min read
Colorful silk lanterns in Hoi An

Thinking about settling in Vietnam and wondering how to navigate this ancient culture without putting your foot in it? You're right to ask. Understanding Vietnamese culture isn't just about knowing how to say "xin chào" (hello) — it's about mastering a set of subtle social codes that will make all the difference between a fulfilling life abroad and daily misunderstandings.

Here, from Da Nang, are the essential cultural aspects every French person should know before settling in Vietnam. This guide goes beyond tourist clichés to give you the keys to integrating successfully.

Whether you're planning your move to Vietnam as a family, as a couple or on your own, this cultural knowledge will save you from plenty of missteps and help you build genuine relationships with Vietnamese people.

The Concept of "Face": A Pillar of Vietnamese Culture

The concept of "face" (mặt mũi in Vietnamese) is absolutely central to Vietnamese culture and governs most social interactions. Losing face — or worse, making someone else lose face — can have lasting consequences for your professional and personal relationships.

What does that mean in practice?

"Face" represents a person's dignity, respect and social reputation. Vietnamese people avoid at all costs situations that could embarrass them publicly or call their status into question. That's why you'll rarely see direct confrontation or open criticism.

For example, if a Vietnamese employee makes a mistake, reprimanding them in front of their colleagues would be considered extremely offensive. The right approach is to discuss the problem in private, tactfully, by suggesting improvements rather than pointing out faults. Likewise, if you disagree with someone, avoid head-on debates — favor indirect, diplomatic communication.

Tip: If you need to turn down an invitation or say no to a request, never do it directly. Use phrases like "maybe" or "I'll see" that leave the door open while politely signaling your refusal. Vietnamese people will get the message without anyone losing face.

Understanding the concept of face will be especially useful if you're planning to start a business abroad in Vietnam, as it deeply shapes professional relationships and team management.

Hierarchy and Respect for Elders

Vietnamese society is deeply hierarchical, with an almost sacred respect for older people and those in positions of authority. This hierarchy even shows up in the Vietnamese language, which has different pronouns depending on the age and status of the person you're speaking to.

Practical rules to know:

  • Always greet the oldest people in a group first
  • Wait to be invited to sit down at a meal — seats aren't assigned at random
  • Never openly contradict an older person, even if you're sure you're right
  • At family meals, wait for the elders to start eating before touching your food
  • Never point at someone, especially an older person — it's considered very rude

In a professional context, this hierarchy translates into decision-making that is often centralized. Vietnamese employees generally expect clear instructions from their boss rather than taking initiative on their own. If you manage a local team, keep this in mind and create an environment where suggestions can be made without any risk of losing face.

Tip: Learn the basic Vietnamese pronouns (anh/chị for people slightly older than you, em for younger people, cô/chú for people noticeably older). Using the right pronoun shows your respect for the social hierarchy and will be greatly appreciated.

Table Etiquette: More Than Just a Meal

Meals in Vietnam are crucial social moments where relationships are built and strengthened. Table etiquette is codified and reflects deep cultural values of sharing, community and respect.

The golden rules of Vietnamese meals:

Vietnamese meals are communal by nature. You don't order an individual dish — you order several dishes that everyone shares. This practice reflects the community spirit of the culture. At a business or family meal, always wait for the host or the oldest person to start eating. It's a fundamental sign of respect.

NEVER stick your chopsticks upright in your bowl of rice — the gesture recalls the incense sticks planted for the dead and is considered a very bad omen. Rest them on the chopstick holder or across your bowl instead. Likewise, never flip a whole fish over on your plate — it symbolizes a fisherman's boat capsizing.

If someone pours tea or beer into your glass, lightly tap the table with two fingers as a thank-you. This subtle gesture is much appreciated and shows you know the codes. When you toast (chúc sức khỏe), hold your glass slightly lower than that of an older person or someone higher up the hierarchy.

Prices and splitting the bill:

In Vietnam, it's common for one person to pay for the whole group — usually the oldest or the one with the highest status. If you're invited, it's polite to offer to pay (once or twice), but don't insist if your host refuses. On the other hand, if you invite Vietnamese people out, you'll be expected to pay the entire bill.

A typical meal at a local restaurant costs between 50,000 and 150,000 VND per person (€1.85 to €5.50), while a mid-range restaurant will run between 200,000 and 500,000 VND (€7.40 to €18.50). To plan your food budget better, see our detailed guide to the cost of living in Vietnam.

Indirect and Non-Verbal Communication

Vietnamese communication favors the indirect, the implied and the unsaid. For a French person used to frankness and direct communication, this can be confusing at first, but it's essential to master.

Decoding Vietnamese communication:

Vietnamese people rarely say "no" directly. A "maybe," a "we'll see," an embarrassed smile or a long silence usually signals a polite refusal. If you ask a question and the person sucks air through their teeth with a "tssss," it's a sign of hesitation or difficulty — not necessarily a refusal, but certainly not an enthusiastic yes.

The Vietnamese smile can mean many things depending on the context: joy, embarrassment, apology, polite disagreement, or even suppressed frustration. Learn to read body language as a whole rather than relying only on words.

In a professional context:

If you ask a Vietnamese employee whether they understood your instructions and they answer "yes" with a nod, that doesn't necessarily mean they understood everything — they may simply want to avoid wasting your time or revealing that they don't know. The best approach is to ask the person to rephrase what they understood, without putting them on the spot.

Vietnamese people generally avoid delivering bad news directly. If something is wrong, you'll often find out in a roundabout way or through a third party. Create an environment where people feel safe sharing problems without fear of reprisal.

Tip: Learn to ask open-ended questions rather than closed (yes/no) ones. Instead of asking "Did you understand?", ask "How are you going to go about this task?" You'll get far more precise information.

Superstitions and Beliefs: An Everyday Reality

Superstitions aren't just folk traditions in Vietnam — they actively influence daily decisions, from business to personal relationships. Even the most educated and modern Vietnamese people often consult astrologers for important decisions.

The most common superstitions to know:

Numbers matter enormously. The number 9 is considered very lucky (cửu means both "nine" and "eternal"), as is 8 (which sounds like the word for "prosperity"). The number 4, on the other hand, is to be avoided because its pronunciation sounds like the word "death" — you'll notice that many buildings have no 4th floor or room number 4.

Colors also have their meanings: red symbolizes luck and prosperity (hence its presence everywhere during Tết), white is associated with mourning and funerals, and yellow represents royalty and prosperity. Avoid giving gifts wrapped in white paper.

Feng shui and architecture:

Feng shui (phong thủy in Vietnamese) has a profound influence on architecture and the layout of spaces. If you're looking to rent or buy property, know that Vietnamese people attach great importance to the orientation of the house, the position of the front door and the flow of energy.

A house whose front door lines up directly with the back door is considered unlucky (positive energy escapes). Likewise, a mirror facing the front door is said to repel good fortune. These considerations explain why some perfectly located properties can be cheaper — they're considered to have bad feng shui.

Auspicious and important dates:

Vietnamese people frequently consult the lunar calendar to choose important dates: weddings, business openings, contract signings, moving house. If you're launching a business in Vietnam, consider consulting an astrologer to pick an auspicious date — your Vietnamese partners will appreciate the gesture and see it as a sign of respect for their culture.

The first and the 15th day of the lunar month are especially important for offerings to ancestors. You'll see many shops closed or running slowly during these periods, especially in less touristy areas.

Tip: During Tết (Lunar New Year), the first person to enter your home after midnight is believed to influence your luck for the whole year. Choose someone prosperous and lucky — that's why Vietnamese people often "book" this first visit in advance.

Dress and Physical Appearance

Physical appearance and dress are taken very seriously in Vietnam and say a lot about your social status, your professionalism and your respect for others. Vietnamese people pay particular attention to how they present themselves, even in informal settings.

Dress codes by context:

In a professional context, formal dress remains the norm, especially in big cities and for important meetings. Men usually wear a shirt and trousers (a jacket is optional depending on the industry), and women opt for elegant but conservative outfits. Even if you work in a casual environment, avoid shorts, tank tops and flip-flops for business meetings.

When visiting temples and pagodas, modesty is a must: shoulders and knees covered for both men and women. Some religious sites provide shawls or sarongs at the entrance, but it's better to bring appropriate clothing. Always take off your shoes before entering a temple, a pagoda or a Vietnamese home.

The obsession with pale skin:

In Vietnam, fair skin is considered an ideal of beauty and a sign of high social status (historically, it showed that you didn't work in the fields). You'll see many Vietnamese women covering themselves completely in the sun, wearing face masks and using whitening creams.

Don't be surprised if Vietnamese people comment on your physical appearance — remarks about weight, skin color or facial features are considered normal and aren't perceived as offensive. "You've put on weight!" is often a compliment, meaning you look prosperous and healthy.

Tattoos and piercings:

Although they are increasingly accepted among young urbanites, visible tattoos are still associated with crime in the minds of many older Vietnamese people. If you have large tattoos, be aware that they can influence how people see you, especially in professional settings or when dealing with older people.

Social Relationships and Neighborhood Life

Vietnamese life is deeply communal, especially in residential neighborhoods. Unlike the anonymity of French cities, your Vietnamese neighbors will take an active interest in your life — and that's part of integrating.

The concept of the neighborhood community:

In traditional Vietnamese neighborhoods (hẻm or ngõ, meaning alleys), everyone knows everyone. Your neighbors will notice your schedule, your visitors, your habits. What might seem intrusive to a French person is actually an informal security system and a form of community solidarity.

Don't be surprised if your neighbors ask you very personal questions the first time you meet: your age, your salary, your marital status, whether you have children. These questions aren't considered nosy — they help place you in the social hierarchy and figure out how to address you correctly.

Relations with neighbors:

Offering food to your neighbors is a common and appreciated practice. If you cook a large batch of something or receive a lot of fruit, sharing it with your neighbors is a great way to build ties. Likewise, if your neighbors offer you food, always accept (even if you're not hungry) — refusing would be rude.

When you move into a new neighborhood, take the time to introduce yourself to your immediate neighbors. A small gift (fruit, cakes) is welcome but not required. This will make integrating much easier, and you'll be able to count on them if you need help.

Tip: Learn a few phrases in Vietnamese to chat with your neighbors — even basic Vietnamese will be greatly appreciated and will show your willingness to integrate. Expressions like "đã ăn cơm chưa?" (have you eaten?) are common polite ways to start a conversation.

For expats settling in Da Nang, neighborhood life can be especially warm, particularly in Vietnamese residential areas rather than expat compounds.

Time Management and Punctuality

The Vietnamese concept of time differs noticeably from French strictness. Understanding this difference will save you a lot of frustration and help you adjust your expectations.

"Vietnamese time": myth or reality?

The concept of "Vietnamese time" really does exist, but it's more nuanced than you might think. In formal contexts (business meetings with foreigners, official appointments), Vietnamese people are generally punctual. In informal social settings, however, being 15 to 30 minutes late is considered normal and acceptable.

Deadlines are often seen as flexible targets rather than strict due dates. If a contractor tells you they'll finish the work "next week," read it as "in two to three weeks." This flexibility isn't a lack of professionalism — it's a different cultural approach to planning.

Adapting your project management:

If you work with Vietnamese contractors or manage a local team, build safety margins into your schedules. Set intermediate deadlines rather than a single final one, and check in regularly to make sure everything is progressing as planned.

The notion of "urgency" is also different. What seems urgent to you won't necessarily be urgent for the Vietnamese person you're dealing with, unless you clearly explain the consequences of a delay. Communicating priorities is essential.

Tip: When you set an important appointment, confirm by message the day before. If it's really crucial, add "đúng giờ" (right on time) to signal that punctuality matters. For your own commitments, arrive on time for business meetings, but don't take offense at waiting 15-20 minutes.

Gifts and Reciprocity

Gift-giving in Vietnam follows precise rules and carries considerable social weight. Giving and receiving gifts isn't just a matter of courtesy — it's a social language in its own right.

When and how to give gifts:

There are many occasions for giving gifts: a first visit to someone's home, Tết (Lunar New Year), weddings, births, or simply to thank someone for a favor. The gift doesn't need to be expensive — it's the gesture that counts.

Typical gifts include: fruit (preferably an even number, except bananas, which are bad luck), quality cakes and sweets, premium tea or coffee, alcohol (cognac or whisky for men), cosmetics or perfume (for women). If you're coming from France, French products (chocolate, wine, cheese) are highly appreciated and prized.

Wrapping and presentation rules:

Absolutely avoid white paper (the color of mourning) and black paper. Go for red, pink, yellow or gold. Gifts should be presented with both hands as a sign of respect. Don't be offended if the recipient sets the gift aside without opening it right away — that's the Vietnamese norm, to avoid seeming greedy.

The number of items in a gift matters: always give an even number (except 4), since odd numbers are associated with funeral offerings. If you're giving money (common for weddings and Tết), use a red envelope and make sure the bills are new and in an even number.

Mandatory reciprocity:

In Vietnam, receiving a gift creates an implicit obligation to reciprocate. If someone gives you a gift, you'll need to return the favor on a future occasion, ideally with something of equal or slightly greater value. This system of giving and giving back (called "lễ nghĩa") maintains and strengthens social ties.

If you're invited to a wedding, a red envelope with money is mandatory. The amount depends on your relationship with the couple: between 500,000 and 2,000,000 VND (€18.50 to €74) for colleagues or acquaintances, more for close friends or family.

Negotiation and Commerce

Negotiation is an integral part of Vietnamese business culture. Even in situations where you wouldn't expect it, there's often room to negotiate.

The art of Vietnamese negotiation:

At markets, in shops without price tags and even for some services (repairs, taxis without a meter), bargaining is expected. Not bargaining can even make you look naive and encourage inflated prices in the future. Still, always negotiate with a smile and good humor — aggressive or overly pushy bargaining will make the other person lose face.

The usual technique: ask the price, divide it by two or three for your first counteroffer, then gradually work your way up to an acceptable compromise (usually 60-70% of the initial price for tourists, 40-50% if you speak Vietnamese and are a resident). If the vendor refuses your price, start walking away — they will often call you back with a better offer.

Foreigner prices vs local prices:

The "foreigner price" (giá tây) is a reality in Vietnam, especially in tourist areas. As an expat, you'll often pay more than locals, particularly if you don't speak Vietnamese. It isn't necessarily a scam — it's differentiated pricing based on perceived ability to pay.

To narrow the gap: learn the basic prices of everyday items, shop in Vietnamese rather than tourist neighborhoods, learn to count and bargain in Vietnamese, and watch what Vietnamese customers pay before you. Over time, and as you integrate, prices will gradually move closer to local rates.

Tip: For recurring services (hairdresser, mechanic, repairman), build a long-term relationship with the same provider. Loyalty will be rewarded with better prices and quality service. Don't hesitate to leave a small tip or an occasional gift to strengthen the relationship.

Family and Filial Obligations

Family holds an absolutely central place in Vietnamese society, far more than in France. Understanding these family dynamics is essential, especially if you're in a relationship with a Vietnamese person or are planning on living in Vietnam as a couple.

The Vietnamese family structure:

The Vietnamese family is extended and multigenerational. It's not unusual for three or four generations to live under the same roof or in houses very close together. Important decisions (marriage, buying property, changing careers) are often made collectively, with the opinions of parents and grandparents carrying a lot of weight.

Filial obligations are considered sacred. Adult children have a moral, and often legal, responsibility to take care of their aging parents. Sending money to the family, even when you have financial difficulties of your own, is the norm. If you're in a relationship with a Vietnamese person, expect part of your joint income to be sent to your in-laws — culturally, that's not negotiable.

Relations with the in-laws:

If you marry a Vietnamese person, you're not just marrying one person — you're joining a whole family. Your in-laws will have a say in many aspects of your life as a couple, from raising children to financial decisions. This "interference," which would seem unacceptable to a French person, is seen as normal and well-meaning in Vietnam.

Family visits are frequent and expected, especially during major holidays. Tết (Lunar New Year) is traditionally spent with family, and not going home to see your parents during this period would be considered a serious lack of respect. If you live far from your partner's family, plan regular trips or frequent video calls.

Ancestor worship:

Ancestor worship (thờ cúng tổ tiên) is practiced by most Vietnamese people, regardless of their religion. Each home generally has an ancestral altar where regular offerings of food, incense and paper money are made.

The anniversaries of ancestors' deaths (ngày giỗ) are important occasions when the whole family gathers. If you're married to a Vietnamese person, you'll be expected at these ceremonies and will have to take part in the rituals. Even if you're not a believer, show respect for these practices — they're at the heart of Vietnamese identity.

Education and the School System

If you're considering living in Vietnam with children, understanding the Vietnamese approach to education will help you navigate the system and make informed choices.

Academic pressure:

Education is taken extremely seriously in Vietnam and seen as the main path to social success. Vietnamese children face intense academic pressure, with long school days (often 7 a.m. to 5 p.m.) followed by private tutoring in the evenings and on weekends.

Exams are everywhere and competition is fierce, especially for admission to high school and university. Parents invest a large share of their income in their children's education, sometimes sacrificing their own needs. This approach can seem excessive to French parents used to a more balanced system.

Teaching methods:

Vietnamese teaching has traditionally favored memorization and repetition over critical thinking and creativity. Students are encouraged to respect the teacher's authority and not to question what they're taught. This approach is gradually changing, especially in international schools, but remains dominant in the public system.

Respect for the teacher is absolute — criticizing a teacher or questioning their methods would be considered disrespectful. Vietnamese parents generally side with the teacher, even when they disagree, out of respect for their authority.

Options for expat children:

Expat families generally have three options: international schools (British, American or French curriculum), bilingual schools (Vietnamese + English/French), or the Vietnamese public system. International schools are expensive (10,000 to 30,000 USD a year) but offer educational continuity with Western standards.

The Lycée Français International in Ho Chi Minh City (like the Lycée Français Alexandre Yersin in Hanoi) offers the full French curriculum, making an eventual return to France easier. There is no accredited French school in Da Nang: families there can follow the French curriculum remotely through CNED. These schools also uphold French educational values while exposing children to Vietnamese culture.

Health and Traditional Medicine

Traditional Vietnamese medicine (thuốc nam) coexists with modern Western medicine, and many Vietnamese people use both approaches side by side.

Approaches to health:

The concepts of "hot" (nóng) and "cold" (lạnh) govern many Vietnamese health practices. Certain foods, drinks and conditions are classified as "hot" or "cold," and the goal is to maintain balance. For example, drinking ice water after a hot meal is considered bad for your health.

Don't be surprised if your Vietnamese colleagues or friends advise you against certain food combinations or warn you about the dangers of air conditioning (seen as a major cause of illness). These beliefs are deeply rooted, even among educated people.

Traditional medicine practices:

Cạo gió (skin scraping), giác hơi (cupping), acupuncture and herbal remedies are commonly used. If you see someone with red or purple marks on their back or neck, they're probably traces of cạo gió or giác hơi — traditional therapeutic practices.

Vietnamese pharmacies sell many medications over the counter that would require a prescription in France. Antibiotics, anti-inflammatories and even some psychotropic drugs are freely available. This easy access can be convenient, but it calls for caution and responsible self-medication.

Tip: Put together a basic medicine kit with your usual French medications (especially specific brands), because Vietnamese equivalents may have different dosages or slightly different formulations. For minor health problems, Vietnamese pharmacists are generally competent and can advise you.

Alcohol and Social Life

Alcohol plays an important social role in Vietnam, especially in professional settings and among men. Understanding the codes around drinking will spare you some uncomfortable situations.

The "một, hai, ba, yo!" culture:

At business meals and celebrations, group toasts ("một, hai, ba, yo!" = one, two, three, yo!) are frequent. Refusing to drink can be seen as rude or disrespectful, especially if it's a superior proposing the toast.

Local beer (bia hơi) is everywhere and very cheap (5,000 to 10,000 VND a glass, or €0.18 to €0.37). It's served cold and drunk quickly, often with salty snacks. Vietnamese men regularly meet after work over a beer to chat and strengthen social ties.

Handling social pressure:

If you don't drink alcohol (for medical, religious or personal reasons), explain this clearly from the start. A medical reason will generally be accepted without question. You can also offer to toast with tea or fruit juice — the act of toasting together matters more than the drink itself.

Vietnamese people appreciate someone who "can hold their liquor" and stays dignified even after several drinks. Getting drunk to the point of losing control is frowned upon and will make you lose face. If you feel you've had too much, excuse yourself politely and stop — nobody will hold it against you.

Tip: Learn the phrase "Tôi không uống được nhiều" (I can't drink much) to set your limits at the start of a boozy meal. You can also use the "full glass" technique: keep your glass full (but drink little) — others won't top up a glass that's already full.

Major Holidays and Festivals

The Vietnamese calendar is punctuated by many holidays, some of which follow the lunar calendar. Knowing these dates will help you anticipate business closures and join in the celebrations.

Tết Nguyên Đán (Lunar New Year):

Tết is THE most important holiday of the year, the equivalent of Christmas, New Year's and summer vacation rolled into one. It usually falls between late January and mid-February (dates vary with the lunar calendar). The whole country comes to a halt for at least 7 to 10 days.

During this period, most businesses close, prices rise significantly, transportation is packed (a mass migration back to home provinces), and regular services are disrupted. If you stay in Vietnam over Tết, do your shopping in advance and expect an almost deserted city for the first few days.

Tết traditions include: cleaning the house from top to bottom before the New Year, decorating with flowers (peach blossoms in the North, apricot blossoms in the South), making bánh chưng (sticky rice cake), giving red envelopes (lì xì) to children and elderly people, and visiting relatives.

Other important holidays:

  • Tết Trung Thu (Mid-Autumn Festival): 15th day of the 8th lunar month (September-October). A children's festival with lanterns, mooncakes and lion dances.
  • Giỗ Tổ Hùng Vương (Hung Kings' Commemoration Day): 10th day of the 3rd lunar month. Commemorates the mythical founders of Vietnam.
  • April 30 and May 1: Reunification Day and Labor Day. A long holiday weekend that's very popular for travel.
  • September 2: National Day (Vietnam's Independence Day).

Tip: Avoid scheduling important paperwork or project launches around Tết. Take out the cash you need before the holiday (ATMs are often empty), and if you're invited to celebrate Tết with a Vietnamese family, accept — it's an honor and an unforgettable cultural experience.

Adapting and Integrating Step by Step

Understanding Vietnamese culture intellectually is one thing; making it part of your daily life is another. Cultural adaptation happens gradually and goes through several phases.

The phases of cultural adaptation:

The honeymoon phase (first few months): everything is new, exciting and exotic. You're fascinated by the cultural differences. Then comes the frustration phase (3-6 months): cultural differences become irritating, you feel misunderstood, misunderstandings pile up. This is the critical period when many expats give up.

If you persevere, the adjustment phase follows (6-12 months): you start to understand the codes, anticipate reactions and adapt your behavior. Finally, the integration phase (12 months+): you move naturally between the two cultures and appreciate the positive aspects of each.

Strategies to speed up integration:

Learn Vietnamese — even a basic level will transform your daily interactions and show your commitment. Spend time with Vietnamese people outside of work: join sports clubs, take part in community events, accept social invitations.

Be observant and ask questions with curiosity rather than judgment. When you don't understand a behavior, ask a Vietnamese friend to explain it — most will be delighted to share their culture. Read about Vietnamese history to understand the roots of today's culture.

Keeping your identity while adapting:

Integrating doesn't mean giving up your French identity. It's about developing bicultural competence: knowing when to adopt Vietnamese codes and when to hold on to your French values. This cultural flexibility is the key to a successful life abroad.

Stay in touch with the French community (without shutting yourself away in it), keep up some French traditions at home, but be open to adopting Vietnamese practices that resonate with you. The goal is to create your own unique cultural blend.

FAQ: Vietnamese Culture - Your Key Questions

Can I openly criticize the Vietnamese government?

No, absolutely not. Vietnam is a one-party state where freedom of political expression is strictly limited. Criticizing the government, the Communist Party or political figures can have serious consequences, ranging from deportation to imprisonment. Even on social media or in private conversations, avoid sensitive political comments. Vietnamese people themselves are very careful on these subjects and self-censor. As an expat, stay neutral on local political issues and focus on the cultural, social and economic aspects of your life in Vietnam.

How do I deal with the stares and constant attention as a foreigner?

Westerners, especially those with very different physical features (blond hair, light-colored eyes, tall stature), naturally draw attention in Vietnam, particularly outside tourist areas. Vietnamese people may stare at you, point, or ask for photos — behavior that would seem rude in France but is considered friendly curiosity in Vietnam. Over time, you'll get used to it. In big cities like Da Nang or Ho Chi Minh City, this attention drops significantly because foreigners are more common. Take it with humor and patience — it's rarely malicious. If it becomes really uncomfortable, a polite smile and a "xin lỗi" (excuse me) as you carry on your way are usually enough.

What are the most serious cultural mistakes to avoid at all costs?

Several gestures are particularly offensive in Vietnam: touching someone's head (especially a child's) is disrespectful because the head is considered the most sacred part of the body. Pointing your feet at someone or toward an altar or Buddha statue is extremely rude — the feet are the "lowest" part of the body. Making someone lose face in public (open criticism, aggressive confrontation) can damage a relationship beyond repair. Insulting or disrespecting someone's parents is unforgivable. Finally, excessive public displays of affection (passionate kissing, long embraces) are considered inappropriate, especially outside tourist areas. Keep displays of affection for private spaces.

Is Vietnam a religious country? Do I need to follow specific religious rules?

Vietnam is officially a secular state, but spirituality is everywhere in various forms: Buddhism, Taoism, ancestor worship, folk beliefs. Most Vietnamese people practice a religious syncretism rather than a single religion. As an expat, you're not expected to practice, but respect places of worship: take off your shoes before entering temples and pagodas, cover your shoulders and knees, don't point your feet at Buddha statues, speak quietly, and ask permission before taking photos. At family ceremonies (ancestor worship), take part respectfully even if you're not a believer — it's a matter of cultural rather than religious respect. Never touch the offerings on altars without permission.

How can I learn Vietnamese effectively to integrate better?

Vietnamese is a tonal language (6 tones) that can seem intimidating at first, but it uses the Latin alphabet, which makes reading easier. To learn effectively: take private lessons with a Vietnamese teacher (150,000 to 300,000 VND/hour, or €5.50 to €11) rather than learning on your own — the tones need constant correction. Use apps like Tieng Viet Oi or Drops for everyday vocabulary. Practice daily with your neighbors, shopkeepers and colleagues — even if you make mistakes, Vietnamese people will appreciate the effort. Focus first on practical everyday phrases rather than complex grammar. Watch Vietnamese YouTube videos with subtitles. Join language exchange groups (café exchanges) where you can practice with Vietnamese people learning French. The key is regular practice and not being afraid of making mistakes — Vietnamese people are generally very patient and encouraging with foreigners learning their language.

Conclusion: Your Key to a Successful Move

Understanding Vietnamese culture isn't a luxury — it's a necessity for any successful move abroad. The 15 cultural aspects we've explored form the foundation of your integration and will largely determine the quality of your experience in Vietnam.

From the concept of "face" to social hierarchy, from table etiquette to everyday superstitions, each cultural element fits together into a coherent system that governs Vietnamese life. By mastering these codes, you'll turn your move from a simple stay abroad into a truly enriching immersion.

Remember that cultural adaptation is a gradual process. You will make mistakes — that's normal and even desirable. What matters is approaching these cultural differences with curiosity, humility and respect. Vietnamese people are remarkably tolerant of foreigners who make a sincere effort to understand their culture.

Investing in cultural understanding will pay considerable dividends: smoother professional relationships, genuine friendships with locals, successful business negotiations, and above all, a sense of belonging that will turn Vietnam from your host country into a true home.

Frequently asked questions

Jérémie Chiari

Author, based in Da Nang

A French entrepreneur living in Da Nang, Jérémie writes these guides from first-hand experience and official sources, cited and dated.

About the author